Apple will open on Saturday, July 26, another chain store in China. New Apple Store at the mall appears Paradise Walk in the city of Chongqing. At the launch ceremony of the store, which will be the eleventh in China, are expected to attend the chief of department of retail and online sales of Apple Angela Ahrendts, said the ultimate goal of the corporation - to serve "every visitor in every city."
China is an important market for products Apple: the country has sufficient solvent population that can afford to buy "apple" technique. In April of this year, CEO Tim Cook announced plans to double the number of stores in China for 2 years. Currently in the country there are 10 such points on the mainland and three - in Hong Kong. According to Cook, China's share of total revenue is about 20%. In January-March sales here have reached $ 9.3 billion, an increase of 13% compared with the previous quarter.
Vice president of Apple's retail division Angela Ahrendts identified three areas for the shops of the company: the expansion in China, mobile payments and a new shopping experience.Ahrendts expects to open in 2016, about 20 new Apple Store in China. The following year, new outlets Apple will also appear in Italy, Spain, Brazil, Netherlands, France and the United States.
In late June, Apple has posted a new job shop managers in six cities in China, where the company has no firm stores.