Google has started to advertise in mobile applications for iOS and Android its mapping service Google Maps. This is stated in the official blog of the Internet company Google Inside adWords.
Google maps used by over a billion people every month. They can find any object - from pharmacies to hospitals, from shops to fitness centers. Now when a user will search on maps on your iPhone or iPad for a specific institution to issue will not only options, but with paid banner advertisers links. This can be a local diner or, for example, a sushi bar with kaytenom.The search results will also include contact information - phone numbers, Internet addresses, accounts in social networks.
Advertisers can access this feature by adding extensions to locating your AdWords campaign and noting relevant information for Google Maps. Banners are displayed in the web version, as well as branded applications company in the iPhone, iPad and Android-powered devices.In Google believe that this "makes the cards more attractive to users and more effective for advertisers." Advertisements in Google Maps added without updating the mobile application.
At the same time, developers have updated the web interface Google Maps, integrating into it, at first glance, a small but very useful feature. In the search box on Google maps can now use scrolling when viewing search results. Introduction of such options should have a positive impact on the development of small and medium-sized businesses, especially given the ever-growing Internet marketing role in this matter.