The administration service Instagram accidentally announced a new instant messenger for sharing photos. App called Bolt is designed to compete with Snapchat.
App advertising slogan "photo sharing one tap" evening of July 24 saw on their smartphones, some service users. One of those who saw advertising Bolt, said that the message disappears after 15 minutes. Link to download led to a blank page online store Google Play.
A brief description of the program was listed «One tap photo messaging». Apparently, on the mechanics of Bolt is a competitor messenger with AD memos.
Apparently, Instagram has released a promotional banner prematurely. In the company declined to comment on the appearance of a new application.
It is worth noting that Facebook, which owns Instagram, have your own video and fotomessendzher - Slingshot . In June, the company also launched its prematurely before the official release.
Slingshot is designed for sharing photos and videos, it has become a direct competitor to the popular messenger Snapchat. Both applications relate to the type of ephemeral messenger as the message they disappear after a specified time.