Tim Cook has openly stated that Apple is not satisfied with the dynamics of sales iPad.Analysts believe that a partnership agreement with IBM Corporation was signed in order to save the "apple" plate on the background of a bad situation in the market.
Sales iPad, despite the good reviews of users and experts model Air, in II quarter decreased by 9.2% compared with the same period last year, writes Vestifinance . Dynamics retained the second quarter in a row, and in the first quarter, the decline was even more dramatic - 16%.
Apple in the period from April to July was able to realize 13.2 million iPad and earn $ 5.8 billion These figures look impressive, but Tim Cook believes that recent data - cause for concern. According to him, the stocks of tablets, which must soon be delivered to customers, decreased amid falling demand.
According to research firm NPD, in I quarter of this year, it sold 56 million tablets versus 59 million in the same period last year. Prior to this supply grew continuously since the release of the first iPad in 2010. NPD experts explain the situation as follows: in the market lately almost no high-profile premieres, and tablet owners prefer to use their own devices, not exchange them for new ones. Moreover, if before each new generation of tablets promised hitherto unseen opportunities, today producers compete mainly in the lightness and subtlety of their devices, and even the question of the resolution of the display so acutely necessary.
On top of that Asian countries are rapidly moving to the so-called fablety - huge smartphones that are not inferior to the plates in size and surpass their feature set. As a result of falling demand for tablets with screen sizes less than 7 inches.
"There is a risk that the average lifetime of the tablet will increase and exceed the usual year - two if manufacturers fail to attract customers new functionality," - said NPD analyst Hisakatsu Torii. Of course, this risk does not apply to the consumers themselves who are happy to spend less money on new gadgets. But the company may incur substantial losses.
Partnership with IBM
Tim Cook said that Apple does not have all the chances to go to the general trend and achieve supply growth even against the iPad tablet "recession." For this purpose, as expected and there was agreement with IBM . Cooperation with one of the major players in the electronics market for corporate clients will promote the "apple" gadgets in the business environment.
"We see great potential in this segment, and it was one of the main reasons for entering into an agreement with IBM. We believe that the main opportunity that we got - is to facilitate access to the corporate market, and here is a great merit of IBM, but another important aspect should be writing applications designed for gadgets "- said Cook. In other words, Apple will offer special programs for corporate clients, able to replace those that are installed on the traditional PC. Develop them will be like in IBM, and in other partner companies Apple.
Experts support the view of the head of "Yabloko". Applications like MobileIron, Good, Divide and CellTrust help corporations reduce costs and increase productivity, since workers will have more freedom and not be tied to the workplace. Tim Cook hopes that in cooperation with IBM penetration of devices in the corporate environment will increase from 20% to 60%.The emphasis, of course, is on the United States.
Some analysts rumored that fablety, ie smartphones with screen sizes of more than 5 inches, giving the market tablets. Tim Cook did not agree with this view, although the Apple is preparing to introduce a smartphone with 5.5-inch diagonal display.
CEO of Cupertino says: "We still feel that this niche is in an early stage of development.Moreover, there is a significant amount of innovation that can be embedded in the iPad, and we're working on it. " Cook said that since 2010 it sold 225 million iPad.