Coffee chain Starbucks launches its stores a new system for owners of smartphones iPhone, says Re / code. With the new system, which the company is testing for some time, Starbucks customers can order and pay for their orders in coffee shops in the United States. To do this, the company plans to create its own payment service.
To use the system, the user must download a special application to your smartphone. This application displays the barcodes of products ordered and allows the scanner at the counter to make debit card Starbucks. Users of the system will also be able to book a remote coffee, having the opportunity to pick up a drink at one of the nearby cafes Starbucks.
After the launch of the new system, according to Starbucks, Visitors institutions will receive a new and fast way to order in our stores network. However, as noted in the company, there are big risks. For example, the order will not be ready, or the client will have to wait long. "We are trying to apply scientific methods to our activities," - said the representative of Starbucks.The company is testing the ordering process and determines the time needed to drink cold.
Starbucks in talks with potential partners to allow their customers to use the application as a payment instrument in other stores. Such a move would allow the company to create its own electronic wallet - an application that allows you to pay for purchases at various stores. "To begin, we would like to create the ordering process through a mobile application, and only then you can think about the electronic purse and loyalty program," - noted in Starbucks.