Among the owners of digital wallets Apple Passbook is used more often than not less famous PayPal and Google Wallet, reports Payspacemagazine citing a study Thrive Analytics. This demonstrates the significant potential for the projected full mobile wallet from Apple .
According to the survey, 79% of consumers use PayPal, 40% - Google Wallet, 26% - Groupon, 17% - Apple Passbook. However Passbook used most other applications, several times a week - it was reported 60% of respondents. For comparison, 49% of them use the weekly Google Wallet, 40% - PayPal.
"Given the decline in the number of cash payments and a fairly high level of awareness about digital wallets (78%), it is surprising that the pace of these solutions are relatively low - 32%," - said Jason Peaslee, managing partner at Thrive Analytics.
Analysts believe that, given the high rate of use of the application Passbook on a weekly basis, Apple will become a major player and get a substantial market share in the case of expansion of the application.
Despite the fact that most commonly used Passbook other transactions in this application usually have a small value: about 39% less than $ 10 transaction.
Other digital wallets are now experiencing difficulties with escalating consumer base. Among the respondents - 5% used PayPass from MasterCard, 4% - Dwolla, Venmo and Isis, 2% used V.me from Visa.
Total use of digital wallets remains low (32%), but mobile phones are the leading platform: 60% of consumers use digital wallets on their mobile phones or tablets.
Awareness of aspects of digital wallets is 78%. Why the level of use is still low? 46% of consumers say the most critical security issue.