Chinese company Xiaomi shows impressive growth in the domestic market. Just a few years, the company approached the status of the leader in the mobile market in China.
If you believe the analysts Kantar, to examine the situation in the period from January to May 2014, the Chinese managed to circumvent Apple, finishing in second place in the ranking of the most popular mobile brands in the PRC. Xiaomi market presence covers 21%, whereas the share of the iPhone maker is 16%.
Samsung continues to lead in China with a share of 23%, but Xiaomi has crept close to the South Korean vendor. Kantar specialists conduct continuous monitoring of 15,000 users, there are monthly surveys relate to the same people that allows us to understand exactly how they are using smartphones and tablets and what new items become available instead of mobile devices.
Impressive contribution to the share owners have Xiaomi smartphones from other brands. In particular, the first half of 70% of those consumers who got a Xiaomi-aids, already held in the hands of smart phones, and 20% of customers before spending money on the purchase of products from this company. Thus, Xiaomi has gradually succeeded in forming an audience of loyal customers.
Xiaomi sales growth is not particularly affected trade Apple, because consumer audience in this case are different: less than 5% of users switched to the iPhone. But most people get rid of devices Samsung (17%) and five leading local vendors (21%) - Huawei, ZTE, Lenovo, Coolpad, Oppo. The contribution of the former owners of products Nokia (18%).
Until the end, Xiaomi hopes to ship about 60 million smartphones compared with 18.7 million units a year earlier. In 2015, a Chinese company identified issue 100 million gadgets. Cope with this task Xiaomi hopes by entering new markets.