Apple hired the former director of social media companies Nike and Burberry Musa Tariq. In his new job, he will take over as head of digital marketing.
In Burberry Musa Tariq Acting Director of Digital Marketing and was responsible for "strategy and innovatsitsii" at Nike, he established contacts with the athletes. In the transition to the ranks of former subordinate employees Apple was interested in Apple retail head Angela Ahrendts.
In his twitter Tariq wrote: "The first day of school. I hope other students like me! ".
Apple activity in social networks is now severely limited. In addition to accounts and iTunes App Store on Twitter and Facebook, only two top managers of corporations write in their microblogs - Tim Cook and Phil Schiller. The objectives of the new employee, apparently, will extend to the Apple online presence and social networks.