Last week, Apple closed the biggest deal in its history, purchasing audio equipment manufacturer Beats Electronics and music service Beats Music. The acquisition, which cost "fruit" of the corporation at $ 3 billion, was approved by the US regulators earlier than expected - before the onset of September. And now in the Apple online store has opened a separate section for audio brand Beats.
Section Beats by Dr. Dre appeared in the American and European offices Apple Online Store. Here is the entire list of audio Beats Electronics, including headphones and speakers.Premium headphones popular American brand sold in the official "apple" kiosk before, but now they have allocated a separate seat. Under the deal, which was announced in May Beats retains an independent brand. Own online catalog company no longer works and redirects to the website Apple.
Audio accessories Beats Electronics also began to be sold in stores and retail Apple Store. In many retail outlets and Studio headphones Solo2 offered together with your iPod. Russian Apple Online Store is not yet allocated Beats headphones in a separate section, but the range of products under this brand is big enough.
It should be noted that the iTunes Store, where users can buy individual songs and albums, as well as listen to Radio iTunes, yet continues to operate in parallel with the music service Beats. The founders of the Beats - rapper Dr. Dre and producer Jimmy Ayovin - have become top executives of Apple and came under the beginning of Eddy Cue, senior vice president of software and online services.