During the first weekend since the beginning of sales of the iPhone 6, Apple will release up to 10 million customers of these devices, predicts analyst firm RBC Capital Markets. Experts suggest that buyers of new items will be many users who previously chose Android-powered devices because of the availability of models with larger displays.
In 2013, for the first weekend since the advent of iPhone 5s / 5c in retail these smartphones dispersed in an amount of 9 million shares, and in 2012 during the same period, Apple sold 5,000,000 iPhone 5. Analysts expect sales of 10 million iPhone 6 the first three days and 15 million units by the end of the third quarter of 2014.
The increase in sales of the iPhone 6 experts explain the calculation of Apple's popular models with a large screen. After the sale of the iPhone 5, the company initiated a survey among buyers of the model, the purpose of which was to find out why they chose this smartphone, which features the device they want to see in the new models. According to the study it was found that iPhone owners want a more capacious battery, and a large display.
The announcement of a new iPhone 6 is expected September 9, and the launch of sales of new products in the first wave - on 19 September. Analysts at RBC Capital Markets remembered the date of announcement of the previous models of Apple-device:
- 2008, iPhone 3G, presented on Monday, 9 June; sales start on Friday, July 11
- 2009, iPhone 3GS, presented on Monday, 8 June; sales start on Friday, June 19
- 2010, iPhone 4, presented on Monday, 7 June; start of sales in the Thursday, June 24
- 2011, iPhone 4s, presented in Tuesday, October 4; sales start on Friday, October 14,
- 2012, iPhone 5, presented on Wednesday, September 12; sales start on Friday, 21 September
- 2013, iPhone 5s / 5c, presented in Tuesday, September 10; sales start on Friday, 20 September
According to experts, due to the increase of screens in a new generation of Apple's smartphone will be able to bring to its mobile products new users, because now there is an increased interest in devices with large display.