Infomercial Apple, released late last year , won the Creative Arts Emmy Awards in the category "Outstanding advertising." Promotional video "apple" of work left behind General Electric, Budweiser and Nike.
Promotional clip «Misunderstood» timed to coincide with the Christmas holidays. In the story, the family is preparing to celebrate: talks, puts a Christmas tree, decorate the house. Video feature is that it is completely removed at camera iPhone 5s. As the track used the song Have Yourself A Merry Little Christmas.
Advertising was established partner Apple - by TBWA \ Chiat \ Day. Recently, Apple seek to reduce dependence on the studio, strengthening its own marketing department. Some have criticized the California giant advertisement for low ratings and lack of a "viral" video, but the commercials created by Apple, is more popular with users and experts in advertising.
Prestigious award, however, is unlikely to force Apple to abandon its plans to put the final point in the last three decades of collaboration with TBWA.