Microsoft has launched an advertising campaign to promote the Surface Pro 3 . The target marketers have chosen the best-selling ultrabook on the American market - MacBook Air.Despite the fact that the Surface Pro 3 is a tablet, in Redmond gadget positioned as a complete replacement for laptops.
In the promo video Microsoft shows two users, one of which uses a MacBook Air, and the other - Surface Pro 3. After a short exchange of information about what can and can not do "apple" laptop, its owner recognizes that the MacBook inferior competitor solution . For clarity, "makovodov" is gaining on her computer text, and the owner of Surface Pro 3 touch screen shows the possible devices on the example in Photoshop and a text editor.
Recall that at a presentation in New York to show the superiority of the product in terms of weight, a Microsoft representative on the stage set on one scale Surface Pro 3, and on the other - MacBook Air. Apple's notebook instantly fell under its own weight. Then, in order that the two devices were on an equal footing, to the plate fastened firm Case Keyboard Type Cover, which turns Surface Pro 3 into a kind of notebook. And even so the tablet Microsoft was a little easier, though, and only 250 of the phrase "tablet that can replace your laptop" has become one of the slogans of the device.