Swatch Group leadership changed its mind to stay away from the market of "smart" watches.The prospect of the market iWatch in the end of this year or early next year pushed the Swiss company give its line of Touch features hours for fitness.
For years, the Swiss Swatch leadership rejects the idea of the introduction of "smart" technologies or creating "smart" watches. However, the drop in shares of companies from the beginning of the year by 11% and the future appearance on the market of "smart" watches from Apple made Director General Nick Hayek, Swatch reconsider.
Swatch intends to give his watch line Touch by some fitness functions, reports Kommersant .What exactly, the company did not specify. The first "smart" watches from Swiss manufacturer will appear in 2015. Opting Touch due to the fact that they are best suited for this role. This watch is already equipped with a touchscreen that provides access to six digital functions: time, date, chronograph, alarm, timer and audible signal. Now, these hours, most likely will speed meter, pulse, and data on the current training that are essential for this type of devices.
Market introduction of iWatch, according to analysts, most of the traditional watch companies affected is Swatch Group, 30% of the profits of which goes to a cheap and low price segments of the market. The price of "smart" watches range from $ 150 to $ 300 for a gadget. How many times and are the cheapest watches Swatch.
According to the forecast Smartwatch Group, iWatch sales in 2015 could reach 50 million units.