Roku Company presented a program of its own design Roku Powered. This software is aimed primarily at companies that provide access to pay TV channels and are located outside the United States. At the moment, Roku busy licensing technology, which in the future will allow the channel to broadcast paid content to end users anywhere in the world via the Internet.
Representatives of the company Roku hope with the new technologies significantly change the pay TV market by simplifying access to the appropriate channels with the help of the program.