Apple launched the first print ad for Smartphones iPhone 6 and iPhone 6 Plus. Advertising illustration appeared on the pages of the American Journal of Rolling Stone. The poster shows a close-up, both in the size of a smartphone 1: 1.
On the back cover of the printed edition shows new iPhone in real size - iPhone 6 left, right, iPhone 6 Plus. Thus, marketers Apple offered readers to compare the dimensions of devices and choose a more appropriate model.
Advertising graphic accompanies the signature:
"Amazing display Retina HD. New awesome camera iSight. A powerful 64-bit processor A8. The most advanced version of iOS. Ultra-thin design. The new iPhone is more than in all senses. "
On Tuesday, Apple released the first video advertisement for the iPhone 6 and iPhone 6 Plus.Advantages of the new models presented comedian Jimmy Fallon and singer Justin Timberlake, that they belong to the voiceover. At first, they performed a capella theme from the movie "Space Odyssey 2001" (symphonic poem by Richard Strauss), then focused on the individual characteristics of the smartphone.
In a series of rollers emphasis on improved camera app for fans to monitor the health and size of the screen.