Twitter started testing "Buy" button, which should help network users to make purchases without leaving the mobile application, according to Forbes. Function tests conducted among American users of the service.
Take part in testing in the early stages can a limited number of Twitter users in the United States, the head of the commercial department of Nathan Hubbard. According to him, at the time of testing the possibility of selling products using a new feature will be available only 19 organizations and individuals, including non-profit organization Nature Conservancy and DonorsChoose, retailers Burberry and Home Depot, as well as popular artists such as Eminem and Rihanna (№8 Rating 100 most powerful celebrities according to Forbes, income - $ 48 million).
Twitter will embed the "Buy" button directly to the "tweets" with the advertised products. A user wishing to purchase products from the "tweet" clicks "Buy" button and move to the page where he is asked to enter credit card information and shipping address. If it had been used by the function "Buy" before, then the next time it will only confirm the purchase.
In early September, Bloomberg, citing a source reported that Apple, along with Visa, MasterCard and American Express is working on a mobile payment systems, which may be submitted with the iPhone 6 and iWatch for presentation on September 9 .