Smart watches Apple Watch, which has already attracted the attention of the public, will be available in February next year. But Apple should not count on record sales volume of the device. This is the opinion analyst Gene Munster of Piper Jaffray.
In a note to investors Munster shared "fairly conservative expectations". According to his calculations, in 2015, Apple will be able to sell about 10 million hours at an average cost of $ 500. If the forecast analyst confirmed, the share of revenue from the sale of Apple Watch in total revenues of only 3%.
The analyst notes that the demand for "smart" watches, as well as the proposal will be limited as long as the developers do not release an acceptable number of third-party applications. At the moment, the possibility of Apple Watch, in his opinion, are quite limited.
According to a survey of buyers of smartphones iPhone 6 and iPhone 6 Plus, one in three (34%) plans to buy "smart" watch Apple. In Piper Jaffray believe that Apple will be able to significantly expand its presence in the market of wearable electronics, especially in the segment of hours cost from $ 300 to $ 1000.
By the way, in an interview with Vogue magazine Apple's chief designer Jonathan Ive said that the company took about three years to build Apple Watch. Work on the project began shortly after the death of the legendary Steve Jobs. Full interview Quince the process of creating the gadget will be released in the October issue of Vogue.