Despite the ambiguous attitude towards Apple products, Bill Gates said the launch of the payment service Apple Pay significant achievement Cupertino company. In an interview with Bloomberg TV's founder and former CEO of Microsoft called Apple Pay fantastic service.
"I can buy something in any application - it's just fantastic. - Gates said. - The fact that you do not need credit cards ... and you'll know for sure whom you send money - it is a real contribution to the future". According to Gates, Apple Pay for a short time to make NFC-payments on many popular devices.
Creating Pay Apple , in Cupertino hope that service will make customers forget about their wallets and make purchases with the help of the iPhone and Apple Watch. Developers themselves represent it as "easy, secure and personal tool for mobile payments, changing the view of them." Apple has now confident that the consumer considers payments something burdensome and want to make them simple, easy and quick affair.
In Apple Pay service you need to make (or transfer of an existing account iTunes Store) credit or debit card. After this iPhone turns into a payment tool. That is, inter alia, they can pay in various shops, restaurants and so forth.
Apple Pay is based on three pillars: technology near-contact communication NFC, which, until that time, barely won recognition from the sellers, a fingerprint scanner and Touch ID chip called "Secure Element". Hence it is clear that in reality it will be possible to pay an iPhone where there contactless payment system. Brought the smartphone to the device - and all paid for.
Apple announced that, starting in October, iPhone owners will be able to use Apple Pay 220 000 outlets in the United States, including McDonald's, Bloomingdale and Macy's. In 2015, the service will be available in Europe.