Amazon, popular in the United States and Europe marketplace, has launched a new advertising campaign, under which compares its Kindle Fire HD tablet with the iPad.Contrasting the two subjects became popular gadgets durability.
Amazon says its tablet better resists mechanical damage than the product Apple. According to the company, Kindle Fire HD has passed 25 tests for durability and can withstand the force of 1000 g's. "When we tested the tablet with iPad mini 3 in the drop test Fire HD was twice stronger" - says the retailer.
The company focuses on the value of its units, claiming that the user can save considerably on the purchase. "The difference will feel only your wallet," - the company says. The cost of Kindle Fire HD starts with $ 99 for the version with 6-inch display. Model with a screen 7-inch will cost $ 139
Note that in September last year, Apple has invited a group of journalists in his laboratory , demonstrating equipment and testing processes of production. The company said that before turning into serial products, smartphones and tablets are thousands of tests, including tests of strength. In addition, before the start of sales of the company's employees shall be tested in the field of gadgets. This approach eliminates the likelihood that the device will defective.