Apple CEO Tim Cook has repeatedly ridiculed Android-platform in his speech, talking about the benefits of ecosystem iOS. Now in Cupertino have decided to go on the other side - the company intends to launch the trade in for users of smart phones with the operating system from Google. Information about this edition has 9to5Mac.
Apple is preparing to launch a campaign in which the owners of phones other than the iPhone, can get a gift certificate for the purchase of iOS-devices. Old gadget enough to bring to the store and employees will appreciate its value. As a result, the corresponding amount will be credited to a gift card, which can be paid for the purchase of a new smartphone.Money can be spent on the purchase of iPhone, iPad, or other products in retail stores Californian company.
Notes that Apple will accept only those gadgets that are marketable, and promises a minimum amount to several hundred dollars. This offer will be launched in the coming weeks.
Apple announced the trade-in program for the iPhone in August 2013, she later began to operate in the British, German, French and Australian Apple Store. For example, for the 16-gigabyte version of the iPhone 5s in good condition, you can get up to $ 250. Cash out on such a map is impossible. At the same time, under the terms of the program, new devices must be "tied" to the mobile network operator and activated in place.
It is believed that the Apple software trade-in - a tool to stimulate the transition to new users iPhone: customers who decide to upgrade, it is enough to bring the old unit to the Apple Store and the cost will be counted against the new purchase.
In Russia, Apple has not opened its flagship stores Apple Store, so we can hardly expect trade-in program in the near future.