In the line of Apple Watch watches have a special version of Edition , made of gold. Such a model, of course, can not be cheap. Nevertheless, the price tag hit the experts: the device is not even "worth its weight in gold". It turned out to be ten times more expensive.
In the US, Apple Watch gold will be sold at $ 10 000. This is not the limit. In the UK, for example, the price tag is set at 8000 pounds. Moreover, it created a special version of the elite and the gadget cost $ 17 000. In terms of US Dollars is more than a million, not counting the extra charge, which is likely to be.
Troy ounce of gold, that is 31.10 grams, now sold on the spot market for $ 1160 notes Vestifinance . If we look at the amount of gold purity of 18 carat (750 carat), used in the manufacture Apple Watch, we see that in the case of metal at 55 grams. The average cost of such a quantity of gold is about $ 1,500. In other words, smart watch really expensive gold tenfold. A edition of Forbes argues that gold devayse at times less - $ 640, and then it turns out quite mad arithmetic.
Someone may object that in addition to the material itself there are a number of costs.Indeed, the clock "smart" and should be worth something. Look at comparable with a gold version of the model: it is sold for $ 549, although the difference is only in the absence of gold items. Hardly the production process for the two options varies widely.
Well, imagine that a version for $ 549 Apple sells at cost. This is nonsense, because even the iPhone 6 Plus costs $ 250. But more accurate data yet, so take the most "hard". Will he prove that Apple is not inflating the price? Hardly.
Adding the value of gold and all possible costs, we get no more than $ 2 o00. But other sources give more conservative estimates. Apple tries to sell goods to wealthy clients even at an exorbitant price, and at least five times more expensive than its cost, including all capital investments and any other costs.
But do not forget about a niche market in question. Apple defies Swiss manufacturer of luxury timepieces and is not going to dump. For the price of a good watch company will offer the device with a wide range of functions. In this segment of dumping can play against a new player, as its products deemed unworthy hands of the wealthy members.
Apple's approach seems adequate amid reports of Swiss watchmakers. Manufacture Modules Technologies (MMT), which owns brands such as Frederique Constant and Alpina, has developed a whole range of such gadgets. It is with such competitors will fight Apple.Victory is not the cheapest product, but the most premium and ergonomic.