Spring presentation - a phenomenon for Apple atypical, and therefore of particular interest.Naturally, the most awaited details of the first wearable computer company. Smart Watch Apple Watch showed in September last year, but touch reporters and analysts were then given a prototype device with spinning demo presentation. In addition, many worried about the issue price and battery life. Presentation Spring Forward put everything in its place - told all the details about the watch.
As announced earlier, the minimum price for Apple Watch will be $ 349. For this amount the buyer will get Watch Sport Watch with 38-mm screen, and the model with screens 42 millimeters would cost $ 50 more. «Standard» Apple Watch will cost from $ 549 to $ 1,099, the final price, according to Apple CEO Tim Cook, depends on the choice of strap or bracelet. Finally, Watch Edition Gold-plated housing will cost from 10 to 17 thousand dollars.
Users who decide to get not only "smart" for watches, but additional straps have to add a considerable amount. The cost of the bracelets to watches start at $ 49 for a model made of synthetic rubber, and goes up to $ 449 for a metal strap with links Link bracelet. There are also leather Leather Loop, Classic Buckle, Modern Buckle priced at $ 149, $ 149 and $ 249, and a metal Milanese Loop worth $ 149.
Straps are available in two different sizes (for models Apple Watch with 38 mm and 42 mm) and different embodiments of color performance. To top model Watch Edition will be offered special version straps. For example, sports straps will receive a gold buckle, while the leather will be painted in the appropriate color. Apple also offers to Apple Watch USB-MagSafe adapter is worth $ 29 and $ 39 for the lengths 1 and 2 m, respectively.
Why the company decided to go for a range of prices for Apple Watch and accessories?Maybe it's the unsettled positioning device. The company is experimenting with atypical for itself a wide range of options, shall be selected by the user to your taste. In September 2014 Apple has invited a lot of journalists from glossy magazines, trying to present Apple Watch as a fashion accessory. This time Tim Cook spoke more about the fitness device functionality and rests on the fact that Apple Watch - is the "most advanced", but still watch".
While it is difficult to make predictions, which models will enjoy the greatest demand. Price tags are still unknown in European countries, which are generally higher than the US. But observers agree that Apple Watch find a buyer in any case. His role was played by the magic of Apple, the novelty factor of the format and ecosystems: the owners of the iPhone 5 and later versions will be very convenient to integrate the clock with a smartphone on iOS 8.2 , released yesterday.