Apple CEO Tim Cook was interviewed, spoke on the development of "smart" watches Apple Watch. Top manager shared how the company created a corporate electronic bracelet and what the expectations associated with it from Apple.
"Look at the watches: the main thing for them - the software and interface. They have a small screen, so it needs a new way to enter information. What worked on a smartphone, tablet and computer does not work on the small screen. Many companies that develop smart watch, do not think about it, and use the commands that we have created to work with the iPhone" - quotes Lookatmy Tim Cook.
Cook said that Apple Watch display is created using a special technology that recognizes the difference between touch and touch, offering a new way to quickly and easily move to the controls in applications.
"Use standard operation hours on the screen can not. Therefore, Apple invented new ways - for example, recognition of Velocity. Press a little harder, and that's another part of the interface is included, which was previously hidden. Screen hours due to this it seems a little more" - said the CEO.
According to Tim Cook, Apple Watch a lot of innovative solutions for the development of which took several years. "We are constantly trying new and improved - he said - No need to market the goods if he is not ready. We must have patience and bring everything to perfection. That's what we did with the Watch".
"We were not the first who introduced the smart watch. But we did not come up with mp3-player, tablet or smartphone. But it was the first Apple to create a truly modern smartphone and we are releasing the first modern smart watches - those that will be something to really important" - said Cook.
"Many people did not understand at first why they iPod, do not understand why you need a iPhone. iPad also criticized. We were scolded and said, "Yes who cares?". The truth is, none of our products, had a revolutionary, was not met too warm; no one expected that it will be popular. "
Cook explained that users are aware of the importance of food later, and Apple Watch will be exactly the same. Apple has assured that the watch will be in demand. "I myself wear them every day, and life without them can not imagine" - concluded the top manager.