Advertising budget allocated for the promotion of smart hours Apple Watch, more than $ 38 million, experts found out that the analytical company iSpot.tv. Apple aired over 300 promotional clips on American television, half the advertising is placed in prime time.
Apple touts Apple Watch also in publications around the world. Wearable computer company appears in magazines Self, Flare, Elle, Style, East Touch, Fitness First, Vogue in the United States, Australia, Canada, Great Britain and other countries. In the latter case, the debut of smart hours puts them on a par with European fashion houses and high-end brands that attack page publication during this month to showcase their spring collection.
Previously, Apple held a special presentation of the wearable computer to representatives of the fashion industry, first in the company's headquarters in Cupertino, and then at Paris Fashion Week. In addition, the company organized a dinner for designers, fashion designers and editors of fashion magazines.
For comparison, the cost of a five-month advertising campaign iPhone 6 and iPhone 6 Plus is estimated at $ 42 million. However, it should be borne in mind that smartphones American corporation for many years gathered a huge audience of loyal users, and "smart" watch - it's a completely new product, the debut of Apple's market wearable electronics. According to analysts Societe Generale, in 2015 the share of Apple Watch will be about 55% of total sales in this segment.
Apple opened pre-orders for Apple Watch on Friday, April 10. The first buyers will get smart watches to the end of the month in the US, UK, Australia, Canada, Germany, Hong Kong, China, France and Japan. Clocks are available in two versions, with a screen size of 38 and 42 millimeters. They cost from $ 350 to 17 thousand.