Apple acquired advisory service BookLamp, offering the user a book based on his literary preferences. This was reported in Saturday's TechCrunch.
Apple representatives did not directly comment on the acquisition, saying only that the company "buys smaller technology companies from time to time, but does not discuss goals and plans."
Transaction amount is still unknown. According to insiders, the purchase amount exceeds $ 10 million, but less than $ 15 million
BookLamp known primarily for his program The Book Genome Project. It is based on information about the user's favorite books, offered him a similar book. Unlike other programs, The Book Genome made recommendations based on the analysis of the text of the book itself, finding similar elements in other books. The program ceased its operation in April.
As suggested by the publication, Apple may use BookLamp for further development of the application iBooks.
Apple has made six acquisitions in the last six months, and 29 since the beginning of 2013, said during a recent conference call, CEO Tim Cook.