Apple bought the app to listen to personalized news stations Swell. According to sources, Re / code, the deal amounted to $ 30 million.
Swell is a podcast client and news aggregator programs, offering users transfer on the basis of their preferences. Apple representatives did not directly comment on the acquisition, saying only that the company "buys smaller technology companies from time to time, but does not discuss goals and plans."
It is assumed that Apple uses Swell development to empower their own streaming service iTunes Radio. In particular, the application will help improve the function of the recommendations.
Last week announced the purchase of another Californian giant. As it became known, Apple acquired BookLamp - advisory service, offering the user a book based on his literary preferences.
Apple has made six acquisitions in the last six months, and 29 since the beginning of 2013, said during a recent conference call, CEO Tim Cook.