Apple officially announced a deal with the company-developer of the application Swell. About this a few minutes ago reported the publication Wall Street Journal. First on the new acquisition Californian giant became known on Monday edition of Re / code, refers to anonymous sources.
Apple continues to actively advance of the audio market. Buy Beats Audio for $ 3 billion, made a lot of noise was made in the first place, not for the production of fashionable headphones, and for the acquisition of the eponymous musical applications, very popular in the USA and comes on the heels of iTunes.
Having dealt with the main competitor on the part of music sales, the company drew attention to the new recommendation services. Next purchase helpful startup BookLamp - an application that selects books based on user preference. Now, this service will be integrated into iBooks and should be a good argument in further competition with Amazon Kindle.
Appendix Swell, now excluded from the catalog App Store, not too well-known Russian-speaking users, focused on listening to talk radio, podcasts, information, news, lectures and talk shows. Material is selected based on the interests of the listener and it eliminates the need to search for issues show yourself. Apple application cost of $ 30 million.
It should be noted that the "fruit" corporation has its own client to listen to podcasts. However, the application is not too successful - his average in the App Store is one and a half points out of five.