Researchers at IDC ascertain ongoing offensive Chinese manufacturers to the recognized leaders in the smartphone market. Although the segment gradually reaches saturation, sales growth does not stop. In II quarter it sold 295.3 million smartphones - is 23.1% higher than a year earlier and 2.6% more than in the previous quarter. Experts expect that in the next three months will be sold more than 300 million "umnofonov."
The alignment of forces in the ranking of the top five manufacturers of smartphones preserved, but IDC believes that the positions it will soon begin to fight for Chinese manufacturers. Huawei with 6.9% of the market is already ranked third quarter in a row is not the first. In this case Apple, which occupies the second place, while continuously increasing the volume of sales of the iPhone is losing ground. Last year the company withdrew from 13% to 11.9%. Remains the market leader Samsung, but sales of smartphones brands fell by 3.9% per year, and its market share fell from 32.3% to 25.2%. During this time, Huawei was able to increase sales by 95.1% of smartphones, and the market share of this manufacturer has grown from 4.3% to 6.9%.
Lenovo also formally is a Chinese manufacturer, while outside China its smartphones is not so popular in this country. Sales volumes of products of this brand for the year increased by 38.7% and its market share increased from 4.7% to 5.4%. Korean company LG has sold in the second quarter of this year, 19.8% more smartphones than a year earlier, its market share increased from 4.9% to 5.0%.
Who robs Apple and Samsung potential customers? Apart from Huawei and Lenovo, is the other Chinese manufacturers, who last year were able to increase their control of the world market share from 40.6% to 45.8%. Another statement is true: catalysts for the smartphone market is in countries with growing economies where the strong position of local producers.
Recall, Apple at the recent quarterly report conference expressed satisfaction with the sales of the iPhone in the largest emerging economies. It is this demand allowed the manufacturer does not sag as much as Samsung.