Xiaomi - rapidly rising star tech market, which has flooded its cheap but functional smartphones Celestial. Four years after the founding of the company is estimated at $ 4 billion, and loyal fans Xiaomi, as well as fans of Apple, ready to stand in a queue to become the owner of the latest addition to the first day of sales. Xiaomi founder 42-year-old Lee Joon called Chinese Steve Jobs and the company he heads, «Apple East." 
Owner Xiaomi successfully marketing strategy borrowed from Cupertino corporation: it creates an aura of exclusivity around the product of the company. At the same time, writes Sultofandroid Times, Lee Joon even copied the style of the legendary Steve Jobs.Presentations on the company's products, he wears a black turtleneck, blue jeans and white sneakers.
In fact, many products Xiaomi detect suspicious resemblance to the "apple." New smartphone Mi 4, a copy of Magic Trackpad, a method of advertisement. Even the interior of the Chinese company's own stores peeked at Apple.
1. Mi Pad Tablet and iPhone 5c.
2. Router Xiaomi Mi Router Mini touchpad and Apple Magic Trackpad.
3. Mi Box set-top boxes and Apple TV.
4. The head of Steve Jobs and Xiaomi Lee Joon. 
5. Xiaomi Company Store and Apple Store.
6. Lens and 3 Mi icon epplovskoy Aperture.
7. IPhone 5s and the new flagship Xiaomi Mi 4.
In fact most Xiaomi copy, of course, do not recognize. Vice President Hugo Barr said recently that it was fiction journalists who "have nothing more to write." Top manager praised designers Xiaomi, noting that both times the design team came to the same vision of the product, it only demonstrates their high level of professionalism.