Chinese Xiaomi becoming known, and already outside the country. She is famous for high quality and cheaper mobile devices, which are not inferior, and often superior to competitors' products. Obviously, the example of a company from China takes from Apple, in terms of experience successfully kupertinskaya company transferring its marketing, design and "packaging" on their gadgets. Experts say that Apple's time to stop ignoring the Chinese vendor, gaining strength.
Xiaomi is aimed at emerging markets. In previous years, the company has worked only in the native Chinese market. Perhaps this is Hugo Barra, a former executive at Google, who retired in Xiaomi as Vice President of Global Sales and advised to move on China. Ambitious plans for the company, and there is every chance of success in many parts of the world: device companies have already begun to sell in India and Indonesia. Planned to deliver gadgets to markets in Russia and Latin America.
Countries such as India and Indonesia have a large population of people that started to actively develop mobile technology. So why not pick up on the hook for their relatively cheap but high-quality devices and earn customer loyalty at an early stage.
If a Chinese manufacturer of mobile devices will be able to win the users in these countries, this should be enough to get even with the first-tier companies - Apple and Samsung. And to compete with them in the U.S. market.
Xiaomi smartphones and tablets have a more attractive price. Even the latest smartphone Mi4 will cost a maximum of $ 416. Xiaomi has equipped its device screen with a resolution of Full HD, performed on the basis of IPS. Experts argue that the expensive matrix is different and wide viewing angles and good contrast. Suppliers display - Sharp / Japan Display.
Processor - the latest Qualcomm Snapdragon 801. His first version came out in February this year, and while official information states that the maximum frequency is limited to 2.45 GHz.Graphic System - Adreno 330 GPU.
Devices like Apple, Xiaomi Mi4 relies on a large amount of built-in memory and not on the cards SD. There are two variants - 16, and 64 GB. RAM 3 GB, probably because the processor is not 64-bit. In Mi4 two cameras - a front facing 8 megapixel resolution and the main 13 megapixels. As can be seen, the technical equipment of the Chinese smartphone more than worthy, while the version with 16 GB of memory on board will cost around $ 333.Very attractive price tag for this gadget.
Xiaomi watching Apple
It is easy to hit off the Chinese company and kupertinskaya giant. This is evident not so much in the product as in the supply, marketing, "packing". Thus, during the presentation of the new Mi4 founder addressed the assembled guests, presenting a novelty. The entire course of events resembled similar game events at Apple. Even dressed like a CEO was top managers "Yabloko". Showroom, where the company demonstrated the device, was almost a replica of the Apple store with wooden rectangular tables and welcoming consultants.
Company illustrates become business meme approach c2c (Copy-to-China), when the Chinese company copies the business model of successful foreign firms, while making some adjustments with the expectation of local consumers. Particularly, this approach is practiced among Internet and IT-companies. Frequent cases hundred percent copying devices, services, and technologies.
Xiaomi model uses c2c wisely, transforming the best that there is in top mobile vendors, especially from Apple, which the company from China's example clearly. In this, perhaps, is the secret Xiaomi: do not senseless cheap replica negative feelings which arise from use after the first minutes of use, but the highest quality gadget with sophisticated design and perfect marketing.