Research firm Gartner suggests that the computer industry has ceased to decline: in the second quarter of 2014 manufacturers shipped 75.8 million computers, which is 0.1% higher than a year earlier. According Dailycomm citing Asymco analyst Horace Dediu, if we exclude from the scope of computers Mac, then the market would have ended the last quarter with a drop of almost 0.8%.
According to experts, the corporation Apple's 31 times in the last 32 quarters recorded better results than the entire computer industry. Californian giant indicators were worse only once - in the IV quarter of 2012, when problems with the production iMac led to a shortage of this candy bar.
III quarter 2014 fiscal year ended June 28, 2014, Apple sold 4.4 million Mac computers as compared to 3.8 million units a year earlier. This business generates 15% of the company's total revenue, which in April-June was 37.4 billion (+5% yoy).
Despite the growth in sales of Mac-devices, they did not affect the return of the total PC market to the positive (albeit minimal) dynamics, says Dediu. Favorable factors for the market became weaker demand for tablets, as well as termination of support for older operating systems Windows XP by Microsoft. Against this background, the PC industry recovery may be short-lived, suggests the expert.
According to IDC, over the past three years, since the first iPad tablet in late 2010 and late 2013, the global PC market reverses, in which it decreased in volume by a total of 12%. In the second quarter of this year, staff IDC, unlike colleagues from Gartner, recorded a further decline in PC shipments - by 1.7%, to 74.4 million units.
As reported in their study, Horace Dediu, revenue PC manufacturers (except Apple) is reduced about 4 years old, has waned, and the profitability of their business. Mac, on the contrary, are the products with the highest revenue in the computer market, profit from them is higher than from the sale of other PCs combined, added official Asymco.
Until the end of 2014 is expected to update the range Mac. In particular, Apple plans to update the Retina MacBook Pro line , which will have faster processors Haswell and 16 GB of RAM in the standard configuration.