Yahoo announced the purchase of the analytical company from San Francisco, Flurry Analytics, investigating the market for mobile applications. The cost of the transaction, according to experts, was $ 300 million company itself, these estimates do not comment, citing the closed nature of the negotiations.
Flurry provides access to solutions for data analysis with smartphones and tablets. Such information is necessary for developers to better interact with the audience feedback and statistical analysts. Also in the portfolio of Internet companies are solutions for mobile ad targeting.
Chapter Yahoo Marissa Mayer took a course on the development of mobile and content areas in the Internet company. Yahoo recently spent $ 1.1 billion for the purchase of a blogging platform Tumblr, and then bought a few small IT start-ups, such as RayV, Aviate and others. In just the last year, Yahoo has made 12 corporate acquisitions.
According to the head Flurry Simon Khalaf, today his company's technology is used by over 170,000 programmers and companies worldwide, including brands such as Pinterest, Snapchat and others. Moreover, in the past, his company raised about $ 60 million from the Square Ventures, DFJ and Menlo Ventures.