According to research by the American market, conducted by Kantar, only 8% of customers color is a priority when choosing a smartphone. The main parameter in the selection was the screen size - it is a priority for 40% of buyers. Interestingly, the resolution and quality of the display buyers care much less. Consumers who have not made a final choice between iOS and Android (about 35%), especially important technical characteristics of the smartphone, which dispels the myth of the technically unshod buyer.
70% of customers before going to the store read reviews phones, visit sites and manufacturers interested in the opinions of friends.Recommendations sellers also remain an important parameter when choosing a smartphone.
The full results of the study can be found at Kantar .
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