Vice president of product marketing for Apple Phil Schiller took part in the charity event The ALS Ice Bucket Challenge, and donated money to the fight against amyotrophic lateral sclerosis, known as Lou Gehrig's disease.
The campaign Ice Bucket Challenge famous people in the United States poured into a bucket of ice water, lifting it to the photos and videos. In addition, they donate the money to charity.
The action started on the network a few days ago, thanks to Pete Freytsu, who suffers from amyotrophic lateral sclerosis. Now everyone can join to donate $ 100 to the Foundation to combat this serious illness or to give only 10, but oblitsya from head to toe with ice water. The action has already participated singer Justin Timberlake, Facebook founder Mark Zuckerberg, Russian hockey player Alexander Ovechkin, actor Mickey Rourke and other celebrities.
In the period from July 29 to August 12 due to the action fund for the Study of Lou Gehrig's disease has collected 4 million euros.