Microsoft plans to open its first official store in New York, which will be located on Fifth Avenue. The place was not chosen by chance - is located near the flagship Apple Store.
Microsoft retail chain now has 60 outlets in the United States, Canada and Puerto Rico, and 13 company plans to open in the near future. It is noteworthy that many of the retail salons Microsoft are within walking distance from the branded stores Apple.
According to the newspaper, the new store will be located at 677 Fifth Avenue - not far from the flagship store of the Apple Store in New York City. Microsoft officials have not commented on this information.
Such a strategy is justified, observers say: people who go to the store to look at new items Apple, can be easily distracted by Microsoft shop with computers, smart phones and consoles Xbox. Store traffic can later be transformed into actual sales.
The principal difference from the Apple Store Microsoft Store is that Apple stores sell mainly the technique of production of the company, while Microsoft stores the bulk of the range - machinery and equipment from manufacturers partners.
By the end of 2013, Apple had more than 416 000 brand stores all over the world, in Russia Apple Store yet.