The success of Android-smartphone Samsung's experts explain the huge advertising budgets and a broad line of models at every price point. Monitoring Agency analysts Kantar Worldpanel found another factor influencing sales volumes of Korean vehicles.
According to analysts, the mobile operators are promoting Samsung devices are much more active than the products of other brands. How do I find the experts, 63% of the number of customers who bought a smartphone in the I quarter of 2014, it was recommended that the South Korean manufacturer to purchase the device, more than double the number of tips on purchasing the iPhone and 10 times the number of proposals phones Nokia.
59% of customers have chosen on the basis of recommendations to buy smartphone Samsung, while the rest of the Android-device purchased another brand. Only 6% of those who recommend products Samsung, left the store with the iPhone.
It is known that the manufacturers of smartphones and tablets practice staff bonuses operators for the active promotion of their products. But it is also necessary to recognize the absence of special interest in some of the cellular providers to increase sales of the iPhone because of the high request to subsidize Apple and limited access to the shell program the device to install carrier applications.
Earlier, analysts Kantar Worldpanel indicated that despite the release of the first smartphone in 2011, the company was able to circumvent Xiaomi Apple, taking second place in the top leading mobile phone manufacturers in China. Market presence of the brand of China covers 21%, while in the company of Steve Jobs, the share is 16%. Samsung with its 23% continues to lead, but Xiaomi comes near the Korean giant.