In 1985, Steve Jobs gave an interview with Playboy. In 2014, it was published on the website Longform.com and has attracted considerable interest of readers and online media. Siliconrus chose the most interesting quotes and little-known facts, which in the course of conversation said co-founder Apple.
In the 80's the founder of Apple shares lost swing of $ 250 million
On the question of what it is - to know what your status is about half a billion dollars, Jobs said he did not attach much importance to money and that once lost a swing stock Apple $ 250 million.
"I take the money with humor. Hardly appearance a lot of money - this is what I could call a number of important and inspiring things that happened to me over the past ten years. Although sometimes I feel old when speaking to students and notice that they think that in actual fact I'm a millionaire. "
Apple held a number of studies have proven the effectiveness of using the mouse
In 1985, the convenience of a computer mouse as compared to instruction input via the terminal was not obvious to everyone. That is why the question was asked in an interview, "Why is the mouse?". It Jobs said that his company has conducted numerous studies and tests have confirmed that the use of manipulator "mouse" speeds up the computer (in particular the processes of copying and pasting).
Jobs believed that market research is not needed
Apple co-founder in a familiar manner, said in an interview that his company makes it so popular computers in order to be convenient to use them by their creators. That's why Apple has not ordered a study of the market - the company wanted to create a better product, rather than adapt to the desires of the audience. Jobs did not miss the chance to stab IBM, chiding the company in this approach:
"If they are treated with respect for what they do, they would never have released the PCjr. For me it is obvious that it was created based on a study of a particular segment of the market, potential customers that meet certain demographic criteria.They hoped that they will create something that these people want to buy - all in order to earn a lot of money. We have different motivation - people in the Mac team wanted to create the world's best computer. "
Conflict with the followers' approach IBM »originated inside Apple
Jobs talked about the fact that the team that developed the PC Lisa, hired many people from companies like Hewlett Packard, who used to work as cogs large corporations. As a result, the situation between the staff who originally worked at Apple and wanted to "build something like Macintosh» and newcomers tense. In the end, Jobs was removed from the project management Lisa, and he's with a group of like-minded people engaged in creating Macintosh.
Jobs wanted to Macintosh computers cost $ 1,000
Remark on the journalist that accused Apple competitors in the initial price increase to attract enthusiasts and their further reduction to capture the rest of the audience, Jobs said that the company cuts prices, "when can do it":
"These [allegations] is simply not true. We reduce the price as soon as we have the opportunity to do so. Yes, our computers today are not as expensive as the cost at the time of entering the market a few years ago. But the same can be said about the IBM PC.Our task - to make computer users tens of millions of people, so it will be cheaper than the device, the easier it will be to achieve this goal. I would like to Macintosh cost $ 1,000. "
The company lost a lot of money on the Apple III
According to Jobs, the company lost "infinitely large and can not be estimated" amount of money on a computer Apple III. The product was discontinued in 1984 due to problems with the stability of your computer.
Jobs thought the decision to dismiss the founder of Polaroid "stupid thing"
In 1982, Polaroid founder Edwin Land Corporation was forced to leave the board of directors and the company itself after the market failed its new development - color amateur film strip odnostupennogo process Polavision. Here is how he described his attitude to the decision Jobs:
"Land was not just one of the greatest inventors of our time, but also was able to see the intersection of science, art and business. His company reflects this philosophy for some time, but eventually he was forced to leave the organization he created.This is one of the most stupid things, about what I had just heard. [...] This man is a national treasure, I do not understand why these people can not be role models. You have to be exactly like them - not astronauts, not the players, such as inventors. "
Jobs forecasts the future market of computer "hardware" did not come true
In the mid 80's co-founder of Apple believed that in the future there will be a large number of manufacturers of "hardware", and the main innovation and development will take place in the field of software.
"As for the computer, then all will be reduced to compete with Apple and IBM. I do not think that will be a lot of third-party manufacturers, mostly new company will focus on software. Innovations in this area will be much larger than in the "iron".
Steve Jobs became an employee number 40 at Atari
Atari was a small company, and, according to Jobs, his first job there was the development of basketball simulator.
As a young man, Jobs called Bill Hewlett number from the phone book and got a job at HP
When he was 12 or 13 years, Steve Jobs wanted to build your own computer, but he needed the parts for it. He found a number of Bill Hewlett in the phone book Palo Alto and called him home. The tube was removed himself founder HP, talk with your teen about 20 minutes, and then not only helped him to find the right parts for your computer, but also offered a job for the summer:
"I worked on the assembly line frequency counter. Labor - it loudly, rather I gave the bolts and nuts. But it did not matter - I was in heaven. I remember the first day of acquaintance with his boss - a guy named Chris - and told him how happy to work at HP and that more than anything else like electronics.Then he asked him that more than anything else he likes - "Sex," Chris said. That summer I learned a lot. "