Apple's presentation on Tuesday announced the launch of a new service for the processing of payments effected through mobile devices. Apple Pay service introduced CEO Tim Cook.
Foundation of entering the new market will serve the user base iTunes, that is over 800 million people, and trusting relationships with major retailers. Implementation in the new iPhone 6 and iPhone 6 Plus module and NFC scanner Touch ID provides for the establishment of reliable protection for owners of funds iOS-devices.
Apple Pay will meet stiff competition from well-proven systems. Leading roles are distributed between PayPal (owned by eBay), Google and startups like Square and Stripe. However, experts believe that American corporations huge potential in this area. With the release of the game will change Apple sellers immediately priorities.
Apple agreed to cooperate with the leading American companies American Express, MasterCard and Visa, as well as major retailers: Macy's, Bloomingdales, Wallgreens, Duane Reade, Subway, McDonalds. Service supported GroupOn, Uber, OpenTable, MLB and other companies.
Running Apple Pay is scheduled for October 2014.