Apple was named the most valuable brand in the world. This is the conclusion analysts of the British newspaper The Telegraph on the basis of data from three independent rating agencies. The cost of "apple" brand is $ 117 billion.
The assessment was made on the basis of these companies Millward Brown, Interbrand and Brand Finance, each of which assessed the Apple brand at $ 147.9 billion, $ 98.3 billion and $ 104.7 billion respectively. In the back, the California giant breathes Google - its value is determined at the level of $ 107 billion. Closes the three leaders of IBM with an average rating of the brand in the $ 76 billion. Below Cost Microsoft, whose brand was valued at $ 70.8 billion. Rating only 10 companies and six of They are related to IT.
Brand in the modern world can be a significant proportion of the total value of the company.According to the Millward Brown, up to 30 percent of the value of companies listed on S&P 500 falls on brands.
Interestingly, the research agencies strongly differed in estimates of the cost and space of brand social network Facebook - first agency identified the brand value of $ 36 billion and put him on the 21 rank and Interbrand - gave the brand Facebook only $ 8 billion (despite the fact that the company buys startups in the amount of tens of billions).
Apple has repeatedly recognized the most expensive brand in the world. For example, in September last year, the company's brand overtook permanent leader of the list - the company Coca-Cola.