Has not yet officially announced "smart" watch iWatch - a compact computer that fits in the hand of the user - an impressive technical achievement and long-awaited project Apple. Will output "apple" smart hours to abandon traditional models? Chief designer of the Californian company believes that Switzerland offers a lot of trouble after the iWatch.
"One of the Apple employees on conditions of anonymity, said that the company's senior designer Jonathan Ive fully confident in the success of hours iWatch. As he put it: "Switzerland has a big problem." Although Ive chosen a stronger term to describe the troubles that await Swiss watchmaker after iWatch », - writes The New York Times.
Themselves Swiss watchmaker skeptical about the prospects of "smart" competitor from Cupertino company. "Watches - a symbol of status, and in this area Apple assumes no threat, - said the representative of Victorinox François Nunez. - There is not a watchmaker, who feared would be smart hours. " He stressed that the watchmaker is not afraid of entering the market iWatch.
The same opinion is shared by Hublot. The representative of the Swiss company advised producers who hurry to enter the market of "smart" hours, continue to "do his own thing - to produce smartphones, TVs and refrigerators."
Chapter Swatch in a recent interview said that iWatch become a revolutionary product.Replace worn on the wrist iPhone interactive terminal will be very difficult, according to the Swiss company.
Despite the fact that on September 9 is expected to announce Apple, dedicated to the iPhone, and more wearable devices, iWatch delivery may be delayed until next year, as long as there have not been solved production difficulties.
According to informed sources, worn on the wrist, "apple" novelty designed with visionary eye cover a large audience, and for this release Cupertino gadgets targeted at men and women, fashionistas and athletes, hipsters and older. Stated that the most expensive iWatch get retail at $ 400. Full details will be announced on September 9th.