Rock band from Chicago, OK Go has accused Apple of plagiarism. The group says that the company from Cupertino illegally borrowed for their promo video of their ideas.
Discontent caused alternativschikov video from Apple entitled "Perspective", presented at the presentation on September 9 writes Lookatme . In the video, the camera moves around the room, constantly changing position. Because of the difference in perspective the various elements of the interior are formed into words and sentences. As explained to the creators, the movie is dedicated to creative people who are not afraid to look at things from a new angle.
A similar technique was used in the video OK Go «Writing on the Wall», which was published on YouTube in June this year and has since gained more than 10 million views. The video won Video Music Awards for Best Visual Effects.
According to Gershon, Apple did not just inspired by the idea, seen in the popular movie.According to him, in April, the band held a meeting with representatives of the company, which offered them together to make a video and talked about his idea. Then Apple refused to cooperate, and OK Go shot a video yourself. Later, Apple hired a company 1stAveMachine and director, who withdrew as a group for their own video.