In early September, Apple presented its new product - smart watches Watch. At the end of the month, the company has again shown the device to the public as part of Paris Fashion Week.The event, which took place in the boutique Collete, visited the famous personalities of the world of fashion, including designer Karl Lagerfeld and critic Suzy Menkes, an example of a novelty.
Among the guests at the event also had a 26-year-old Chinese top model Liu Wen, who recently announced collaboration with Apple in your account in Instagram. She posted a photo of the presentation, signing it: "My second meeting with Apple Watch. At this time in Colette.Where was the first? Will soon find out".
It is likely that Wen, which became the top highest-paid models in 2014 according to Forbes, will be the face of Apple Watch. The girl is the messenger of Estee Lauder and a favorite of such well-known brands such as Dolce & Gabbana, Hermès, Gucci, Chanel and Victoria's Secret. In addition, in the past she had been advertised hours by Calvin Klein.
It is obvious that Apple wants to interest Asian buyers. That the involvement of media people to advertise their products in the company used in the past, mainly in advertising the iPod and iTunes. If Cupertino really want to compete with the fashion houses on the market hours and not with electronics manufacturers, they will be important to make the right decision, how and who will promote smart watch.
