Popular headphones from the company Beats Electronics, bought earlier this year, Apple, did not please the officials of the National Football League (NFL) because of the sponsorship contract with Bose.
Colorful headphones, designed by rapper Dr. Dre, are very popular among athletes. Before the World Cup in June in advertising cult accessory starring Neymar, Luis Suarez, Mario Goetze and other soccer stars.
However, the license agreement with the company Bose NFL prohibits the use of competing technical brands during official events. Administration of professional American Football League is concerned that many players do not pay attention to this ban and appear in stadiums with headphones Beats, although Bose provided all participants of the tournament free accessories of its own production.
It should be noted that on the eve of the World Cup in Brazil Beats published special advertising. Movie The Game Before The Game talks about the different superstitions, traditions and training of athletes and fans to match. In the video starring many famous players, including Neimar de Silva Santos Jr., Bacary Sagna, Bastian Schweinsteiger, Jozy Altidore, Luis Suarez, Rio Ferdinand and many others. Views promotional video on YouTube was 25 million.