Last week, Vertu unveiled its new flagship smartphone Vertu Aster. The unit received a 4.7-inch display with a resolution of 1920x1080 pixels, which is covered with 5.1-inch 117-carat sapphire crystal, quad-core Snapdragon processor 801 with a clock frequency of 2.3 GHz, 2 GB RAM, 64 GB of internal memory, 13 megapixel main and 2-megapixel front camera, battery capacity of 2275 mAh, the module support NFC and LTE. As with all companies, Vertu Aster made of expensive materials and the cost starts at $ 6,900 for the most "cheap" version.
Despite the popularity of smartphones with large-screen display, Vertu has decided to equip new product 4.7-inch screen and explained his decision as follows:
"Vertu is not the company that will follow the trend of the mobile market. We use advanced technology, and the same applies to the appearance of this device. We follow the preferences of our customers, which means that we have to make products that will satisfy their needs. And we are not going to follow the general direction of the industry, which is sufficient fleeting, unlike the market for premium products. Many of our clients prefer the compact size products Vertu, which comfortably fits in your pocket a good suit or expensive clutch" - said Max Pogliani, CEO of Vertu .
Max Pogliani also added that the use of small displays in no way associated with the cost of sapphire, and it does not exclude that in the future they can make the device more diagonal.
Like other smartphones, Vertu Aster has a body made of a titanium alloy and is available in a huge variety of colors and decorations.The base model has a cowhide leather in black, pink or blue. For $ 9,100 the company offers a version with a shiny snake skin in black or orange color, and for $ 9700 you get a smartphone with inlays of ostrich leather brown or purple.
Nevertheless Vertu Aster is more affordable solution than other smartphones, which is associated with some limitations in terms of firm support and services. With this unit you get a subscription to the Vertu Concierge service only for six months instead of a year, and you will not be given a personal assistant. It is made for those users who do not believe that they need these services, but they can always renew yourself. By using the Vertu Certainty, you get access to the iPass Wi-Fi hotspots around the world for half a year, with the help of Silent Circle your calls during the year will be encrypted and also you get an annual subscription to mobile antivirus Kaspersky. Vertu Life service for 18 months will provide exclusive information about the various events and places, which uses a global customer base.
"Function Vertu Concierge and other services continue to have great importance for Vertu - they are our key feature. We constantly develop this direction, and new partnerships with companies such as Bentley, show the level of our ambitions" - added Max Pogliani.