As expected, Apple returned to its online store audio products manufacturer Bose. Two months later, in the absence of Apple Online Store reappeared speakers, headphones and other products under this brand.
Products Bose mysteriously disappeared from the shelves of the Apple Store in October - and the most likely explanation for the incident was considered a lawsuit against the company Beats. In July, a manufacturer appealed to the international Trade Commission (ITC), stating that Beats Electronics violates a patent for noise reduction technology.
Bose demanded to ban the import and sale of a number of competing models, including Beats Studio and Beats Studio Wireless, as well as a penalty for illegal use authoring. In October, the parties came to an extra-judicial settlement of the dispute. In a joint statement, filed in Delaware court, Bose and Beats asked to terminate the investigation. The terms on which the transaction took place between them and whether Apple had to pay compensation, is not specified.
Later, the National Football League has banned athletes use headphones Beats. Despite the fact that for non-sales there is an obvious reason - the purchase of Beats Electronics, the basis for the decision is supposed to be able to serve, and the aggressive policy of the NFL, has concluded a contract with Bose. Co-founder of Beats Electronics Jimmy Ayovin then stated that the ban on the use of headphones Beats the National Football League has made of his offspring a real superhero, but a competitor got black PR.
Be that as it may, the branded products Bose returned to the Apple Online Store. Among the first products presented in the online catalog Apple - Headphones Bose QuietComfort 20i worth $ 300, a sound system and Bose SoundLink Mini for $ 200 and wireless speaker Bose SoundLink Bluetooth Speaker III for $ 300. What exactly was the reason for Apple's decision to start selling again a competitor's product, remains unknown.