As expected, Apple has officially launched a trade in program for smartphones other than the iPhone. Part of the cost will be covered by the new gadget electronics that were in use. In exchange for the device presentation value of companies will give gift certificates to buy iPhone.
Apple first began to take used third-party smartphones, allowing consumers to pay with their help, often purchased iPhone. The program was launched in the US, British, French and Italian Apple Store March 30. Owners can take the models of smartphones Samsung, BlackBerry, Sony, HTC, Nokia and LG and receive a discount on the iPhone 5c, iPhone 6 and iPhone 6 Plus.
On the Apple site currently contains information on the admission of used smartphones from other manufacturers. As regards conditions trade-in, then rented the unit must be efficient and recyclable. Remuneration for gadgets define partners Apple, specializing in second-hand electronics. The amount credited to the card, the user can be cashed at any of the company store Apple.
CEO Tim Cook during the announcement of the next record financial results mentioned that in the IV quarter of 2014, after the release of the iPhone 6 and the iPhone 6 Plus, the number of users who came with Android, exceeded the number of those in any of the quarters of the previous three years.
One of the interlocutors Bloomberg said that the program for smartphones trade in other brands is a logical step for Apple and should start as soon as possible. This will cause the users of smartphones Samsung "think twice" before how to make a choice in favor of the new flagship Galaxy S6 and Galaxy S6 Edge.
The program trade in Apple stores in existence since 2013 and offers its customers the opportunity to upgrade to the newest generation of gadgets, but first take exceptional products "apple" of the company. Users can now change the platform.