In connection with the launch of Apple Watch, Swiss watchmaker TAG Heuer has decided to increase the competitiveness of production models, extending their functionality thanks to the support of smartphones. Announcement of "smart" model will be in the near future.
According to Reuters, the official presentation of the first smart TAG Heuer watches is scheduled for March 19, but their will be based on the classical model of TAG Heuer Carrera, are among the most popular of the Swiss watch manufacturer. Watch with technology Bluetooth, allowing their owners to communicate with a mobile device, should go on sale in the summer.
When you create your first Smart TAG Heuer watches actively cooperated with the specialists Intel. Sources do not yet know the type of operating system in them, but it is not excluded that the manufacturer chose Android Wear.
The first rumors of smart watches TAG Heuer appeared at the end of last year. It was assumed that their release will take place only at the end of 2015. The head of the Swiss company, Jean-Claude Biver said that the feeling of their use will be comparable to wearing ordinary hours.
According to experts, the expansion of the market "smart" watches entail losses for the Swiss watchmakers. So, an analyst at Exane BNP Paribas Luke Saulx believes that smart watches this year will take away 10% of the income from the issue of affordable Swatch watches and about 5% of the proceeds from sales of mid-range brands such as Mido and Tissot.