Announced March 9 Apple Watch - compact computer is placed on the user's hand - an impressive technical achievement and long-awaited project Californian corporation. The top collection of Apple Watch Edition is designed to compete with the Swiss model and manufacturers are well aware of the threat that comes from a wearable computer Apple.
One of the developers of the famous Swiss watchmaker Swatch Elmar Mock in an interview with Bloomberg said that Swiss companies are waiting for hard times. 61-year-old engineer does not deny the possible negative impact of Apple Watch their business.
"Apple quickly will succeed - said the representative of Swatch. - The emergence of Apple Watch can have a major impact on the traditional watch industry and jobs in Switzerland. All with a price ranging from 500 to 1,000 francs now really in danger. I'm really looking forward to the onset of "Ice Age".
According to Moka, Apple Watch sales can grow for several years to 20-30 million units per year. For comparison, Switzerland exported in 2014, 28.6 million hours.
In January, a top manager of the world's largest producer of goods of class "luxury" TAG Heuer Jean-Claude Biver said that Apple watches are "fantastic product" and "incredible technical achievement". He noted that while the model TAG Heuer link it with the history and classics, smart watches Apple associate it with the future.
At the same time, he noted that the new "looks a bit "cold", the watch Apple« there is no individuality". Good Swiss chronometers Beaver compared with the model Cindy Crawford and her mole: "As soon as you see a mole, you know who it is".
Chapter Montres Louis Erard SA Spinedi Alan, in turn, determined that "in terms of design can not be called Apple Watch the clock - rather, iPhone wrist: Travel may come, but a classic watch that you can wear to the party, Apple Watch will not replace".
The Head of the Swatch Group AG Nick Hayek sees the appearance of Apple Watch the advantages of classical watchmaking industry: "Anything that makes people more open to what to put something on the wrist, raises the possibility of selling hours".
It is possible that Apple Watch really win a mass audience and will be used in all areas, which are calculated. This has already been once, when Apple announced the iPhone and many, even the most respected experts predicted a short life for the "apple" communicator. The company managed to prove the opposite and make iPhone icon for the entire industry of smartphones, to determine the vector of development of the industry in the years ahead.