Six months after the release of the iPhone 6 and the iPhone 6 Plus sales flagship model 2013 iPhone 5s are still growing. It is reported by Lenta , citing a study Societe Generale.
In their study, analysts used data on orders placed by Apple's Foxconn production facilities and Pegatron, which are responsible for the assembly of iPhone. According to the reports of contractors in the first quarter of 2015 the share of iPhone 5s was 10% in the mass of mobile devices company in the second share has risen almost doubled and is now around 20%.
It's unusual. Normally, when new models are gradually replacing the old ones. But this, as now, had never happened - said the analyst in the report.
Increased consumer demand for older models is a negative factor for Apple: iPhone 5s for $ 100 less in comparison with the iPhone 6 and $ 200 - when compared with the iPhone 6 Plus.
At Societe Generale suggest that the increased interest in the iPhone 5s influenced the strengthening of the dollar, which could affect, among other things, to increase the lifespan of devices. Consumers have stopped buying new items as soon as they become available.When choosing a new phone buyers are now trying to save.
However, as noted by the analyst, the main challenges are still ahead of Apple. Surge in sales last year due to an increase diagonal screen and the release of two brand new models.Surpass such innovation this year, leaving commercially increasingly popular iPhone 5s, will be much harder.