Tuesday, April 7, 2015

Apple bought recommendation service Ottocat, to improve the App Store

Apple Inc. bought Ottocat recommendation service for mobile applications developed for popular mobile operating systems, Techcrunch. With the help of technology startup company improved search programs in the online store App Store. The transaction amount was not specified.

Startup Ottocat, based in San Francisco, was founded in 2012. In early 2013 the company launched a beta version of the service for data retrieval. Ottocat technologies allow to look for relevant content by entering the required features and functions - instead of giving it a specific name or the exact name of the publisher. After the deal with Apple, its services are integrated in the app store for iPhone and iPad. In particular, in the App Store tab will appear View, which selects the appropriate user games and applications.
Online store App Store has more than a million programs, but more recently it was considered a search for complex and confusing. With the help of technology Ottocat Apple has improved its functionality, making the process of finding new and topical applications easier and more understandable.
Ottocat - not the first startup bought by Apple to improve the app store App Store. A few years ago, the company has absorbed Chomp and Matcha. Main reason why Apple went to these transactions, - algorithms recommendations and selection of content developed by experts of the companies.
Recently, Apple has accelerated the pace of buying startups. At a press conference in May, Tim Cook said that Apple has made 26 strategic acquisitions of other companies in the past 15 months. A year earlier, became aware of the 24 purchases made by Apple and a half years. Although the iPhone and iPad maker buys the company from time to time, as a rule, it does not disclose this information only if it is required.